Wednesday, May 2, 2012

The Great Amazon KDP Select Experiment

I'm doing a bit of an experiment.  What's new, really?  Separate Worlds has always been a bit of experimental fun.  It's told from two perspectives, it's a novella in a world of novels, and I threw it to the wolves in an attempt to learn the brave new world of self-publishing.  In that regard, I already consider it a success.  It's hardly a bestseller, hardly selling well at all.  After all, exposure is everything; just ask Snooki.  At least my book's coherent.  But I feel I learned more than if I'd taken the money it cost to publish it and spent it on a college course on self-publication.

And it's still a learning experience, still teaching me things about the business that I'll use, no matter if I self-publish again or not.  There are so many things to be learned about this business, and pecking out words in solitary hardly scratches the surface.

Marketing is one aspect many authors lack experience and expertise in.  It's not their forté; slinging words onto the page and conjuring images in readers' minds are.  But in spite of that - and more and more in today's publishing age - they have to learn it.

And that's where programs like Amazon's KDP Select come in.  Foremost, it's a marketing ploy by Amazon, a way to gather more attention to their products and sell them.  If you're an author, with books available for purchase online, that means it's your marketing ploy as well.

Essentially, when an author enrolls a book in the program, they allow Amazon to lend it to Amazon Prime members for free, while making a small percentage of the monthly fund allocated for it.  Using numbers from their FAQ page - not mine; I wish I had such numbers - we see that:

"... if the monthly fund amount is $500,000, the total qualified borrows of all participating KDP titles is 300,000, and if your book was borrowed 1,500 times, you will earn 0.5% (1,500/300,000 = 0.5%), or $2,500 for that month."

Now, it would be fantastic, downright amazing to reach numbers even close to that, but I'm going to assume the book won't be nearly that popular.  Its success is bound by the number of people who see it and choose to borrow it, and there we come back to that pesky exposure thing.  It will be an interesting experiment, though, and at worst it will offer my book for free to a large number of readers, who will hopefully find a great little story, a great escape from this world through a portal into another, at least for a while.

It's exclusively on Amazon for the duration of this program, as exclusivity to the Kindle is one of the stipulations of the program.  Enjoy, spread the word, share it with friends.  In fact, please consider writing a review on it. You can also spread the word by tweeting or sharing the following blurb:

Separate Worlds, by Jonathan Dalar. When worlds collide, perspective can mean the difference between life and death:

Hopefully I'll have some positive results to pass along in a few months.

1 comment:

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